I read the news related to technology in the cinema industry every day. Almost once a week there is a new camera or an update on a camera soon to be released. This week was no different. Arriflex has a long history with Cinema and I respect that they produce quality equipment especially cameras. I’ve been spending a lot of time looking into the Alexa for the Cinema program at MCTC so when this came up last week I was very excited. A new smaller version of the Alexa, named Amira. No prices yet but the specs look great for todays cinema and TV applications.