I didn’t expect Arriflex to jump on the square-box-camera wagon after the Amira. But today’s announcement of the Alexa “mini” is just that. All that you would expect from Arri in a refined little package for less money.

It really is curious what RED has hinted at with the peak at their new “Weapon“. Perhaps it is the dragon sensor in a more refined body than the EPIC. Maybe RED truly is the innovator they claim to be with ARRI making the Alexa fit into the EPIC mold (body style at least).

Also the C300 mk2 has the internet a buzz as well. Will Canon bring a competitor to the Sony Fs7 or just more of the same and tell the customers it is better? We will see if they can keep it under wraps until NAB or just start announcing early.