Another article posted today about 4K and the arguments for and against, or rather digging into the hype. It is from the perspective of the team working on the Digital Bolex project. Joe makes some really good points about bit depth and comparing it to audio is a great way to understand it. It also reminded me of the Alexa demonstration where the guys from Arri were explaining why the Alexa’s 3.5K sensor was the right choice for digital cinema. Beyond the numbers and specs they were after a pleasing image which includes sharpness, color, clarity, definition, dynamic range, resolution and any other word one may want to use when trying to achieve an image as good as or better than motion picture film. Give the article a read and dig deeper into any new tool before touting it as the next big thing.