Motocrane visit

If you haven’t checked out Motocrane, you should do that.
Motocrane

So this company is based out of Minneapolis. The CEO and one of the founders is a former student of mine from MCAD. Yesterday I took my class down to their shop and studio. Zach shared the ins and outs of their journey to get this product to market and what the future looks like. (it looks pretty awesome)

About a year and half ago I got a chance to use the prototype in a demo and the footage was stunning. Even if you are not doing car stuff this makes for a versatile car based tracking machine.

once upon a time

So once upon a time there was Cinema and there were cinema cameras. Along the way you have the democratization of Cinema. What a wonderful thing. A kid could make a film with an iPhone. A Hollywood director could film in a virtual world. All of this sounds very positive if the story is good.

I recently came across this article: http://doddlenews.com/cinema-cameras-complicated/

It really pisses me off. So if a cinema camera is too complicated, don’t use it. This attitude that DSLR/Youtube trash video should be easy to film is bullshit. What is the story? What is the right tool for that? So, yes the flagship Cinema camera from Canon may be too much camera for your Youtube channel. Is it too much for a film projected in a cinema? probably not. Is your DSLR, highly compressed, 8 bit footage good enough for the cinema? probably not.

Keep cinema cameras complicated for the artists and craftspeople that know how to use them.