Magic Lantern is not new. It is software, or rather a firmware hack for your Canon DSLR. So up until now I had resisted loading it on the 5DmkIII because it could void the warranty, cause the camera to act up, or possibly brick it. Why now? Why not? The features have really come along way since I tried loading it on the Canon T2i years ago. It has an intervalometer in camera. All kinds of waveform monitoring and peaking to help with exposure and focus if you’re not using an external monitor. It also allows you to under crank and over crank the fps. This is cool if you want that time lapse look, but record it straight to video. Of course it has the much hyped RAW feature. I tried this out on a clip and it was cool, seemed to work just great and I don’t doubt the added resolution, but is it really worth it? About 12 minutes of recording time on a 32 GB CF card and then the post on it was a pain. Conversion using some hard to find utility. Sort of reminds me of the early days of working with RED footage. Some useful tools and options for creative filmmaking and photography that Canon didn’t think you would need. Good luck!